R is a programming language for statistical computing and graphics. Its libraries include linear and non-linear modelling, classical statistical tests, time-series analysis, classification, clustering and others. It can link and call C, C++ and fortran code for computationally intensive tasks if required.
Through this course you will recognize how social media uses analytics to present the most relevant advertisement to you, for instance. You will learn how to apply data analytics in real life for beneficial use of data.